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Audience overlap is a very real problem that occurs when advertising on Facebook. It can hinder your ability to reach the people you want to reach and drive up your costs. Both of which are no fun and will end up making it challenging to achieve the best results possible. Have no fear though, for in this article we will examine what audience overlap is, how to know if it is even happening in your account, and how to fix it. What is the audience overlap? Well to put this simply, audience overlap occurs when people in one of your audiences also exists in a completely different audience. To put this in an example think about having an audience of lookalikes at 1% and 2%. The people in your 1% lookalike could very well, and most likely do, exist in your 2% audience as well. Or if you have an audience of website visitors and an audience of add to carts, you know full well that people in your add to cart audience also exist in your audience of website visitors. Ok great, so people...

Is it just me, or has every platform been rolling out some serious changes (improvements!) the first quarter of this year?  While we couldn’t possibly review every single change that has been released just these first few months of 2019 and the impact it could have on performance, we can review some key updates from Bing. Bing Integrates with Yahoo & AOL Search In case you have been focused only on Google or Facebook, you might have noticed that your Bing traffic has probably increased. Earlier this year it was announced that with the Verizon deal,  Bing would now serve all of Yahoo’s search traffic.  Advertisers should have been prepared to see an increase of up to 15% from search campaigns targeting the US. The partnership accomplishes several things: Increased traffic provides Bing Ads advertisers more opportunities to target high-quality users Oath ad platform advertisers now have access to significantly more tools, automation and most importantly, data. ...

Google has announced on  Twitter  a new bug yesterday, this time with Google possibly selecting unrelated canonical URLs. Google said this can impact breadcrumb trails on mobile which might reflect the unrelated URLs. Google also said, "in rare cases, it might prevent proper indexing." Google said they are fixing this and will update us when it is fully resolved. I personally did not see many complaints about this issue in the forums, but clearly, Google spotted this bug and was transparent about revealing the issue. In addition, Google said this can cause new indexing issues where Google won't index specific URLs. This doesn't seem related to the indexing issue they fixed weeks ago, nor the more recent Google News indexing issue. It seems new.

You may not be able to get a steady stream of paychecks from these sites, but they do pay for accepted articles from guest contributors. And, many offer a byline. This is a great way to build out your portfolio of writing samples without doing it for free. A List Apart   – web design content Screen Rant  – entertainment, wants writers to commit to 20+ articles per month SitePoint  – web development Wide Open Country  – country music/lifestyle Money Crashers  – personal finance Listverse  – Lists International Living  – living abroad Theme Park Tourist  – theme parks, want the commitment of two articles per month Photodoto  – photography RankPay  – SEO & content marketing Back 2 College  – older students WineFrog  – wine 5 Best Things  – reviews Desert USA  – North American desert information SHTF Blog  – survivalist Cracked  – list posts Polygon  – gaming Funny Times...

Most of the really good freelance writing jobs – i.e., those that are reputable and pay well! – often require you to submit writing samples. Some may even ask you to write something specifically as an audition piece for them, though this isn’t as common. Writing is an art form, after all, and prospective clients want to feel secure before investing in you. Make sense? Writing samples are your portfolio and let you showcase your skills! Of course, this leads you right into that awful job-related Catch-22. We’ve all faced it at some point. You need a job to get experience (or produce writing samples!), but all the jobs want you to have experience before they’ll hire you. It’s a real pain! But there are a couple of strategies I can suggest to help you work around it. The first and easiest workaround is to begin a blog of your own and publish your own content. On the plus side, it gives you something to produce content for right away, a solo way to showcase that content, and can ...

Time is one of our most precious resources – especially when you’re a freelance writer hustling to find work. When you spend all day chasing down leads, and then making sure those leads aren’t scams or deadbeats? Then you have to find the energy and focus to pitch an editor? Well, that’s not the freelance life working for you. That’s you working for the freelance life. And that’s a ratio you need to reverse. NOW. Don’t waste another second! To help you with that, I’ve put together a list of 10 of the top freelance writing job boards out there today. Add one or some of these to your daily routine and watch your freelance career take off. Find more quality jobs, better-paying gigs, and spend more time doing exactly what you want. Problogger Jobs Problogger’s Jobs board is one of the most high-profile free job boards you’ll find: new jobs are listed regularly and companies have to pay for their gigs to be listed, which should weed out most scammers. You can search for jobs by ...

Since the recession hit, many adults bemoan the tough job market, and with good reason: The  Bureau of Labor Statistics  reports that the current unemployment rate hovers around 8.3% – and that doesn’t count those who are underemployed. What many people do not consider, however, are teenagers. Today’s teens now have to compete for entry-level jobs with out-of-work adults, many of whom will take anything in order to keep the bills paid until something better comes along. Teen unemployment is steadily rising:  NPR  reports it sits at 25%. And some cities, such as Washington, D.C., have a teen unemployment rate of 50%. What Unemployment Means to Teens Unfortunately, the fierce competitiveness teens now face in the workforce will have serious consequences. Many teens who are unable to find jobs will not have the necessary work experience to move into a “real” job once they enter or leave college. They’ll have an increasingly difficult time learning...