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WhyAre you Selling SEO Services ?

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Whenever people say that "SEO is constantly evolving," that's a cop-out. Google is simply killing all of the old tricks one-by-one. Today, as Google gets closer and closer to thinking like a human being, the solution is two-fold:
1. Do all the technical and on-page stuff
2. Just do good marketing, advertising, communications, and PR because "off-page SEO" is just doing those things by other (buzzword) names
Essentially, SEO results now come as simply by-products of doing proper web development and good marketing. 

well these articles are base on this post from MOZ published by a guy who thinks blur!! that SEO can't be sold 

Why I Stopped Selling SEO Services and You Should, Too


You haven't stopped selling SEO, you're just getting better at communicating what's involved in it and what the value of it is. I think the way you've structured the post is dangerous though. Someone reading it could take it to mean that SEO isn't valuable or worthwhile anymore and therefore, they shouldn't care about it.
That is far from the truth and you're making it harder for other marketers who need executive buy-in to succeed.
All of that content marketing, all of that social media marketing, all of those other sites, all of that stuff you're "not selling as SEO" ties back to SEO in some way. Every action has some kind of SEO consequence.
Marketers who understand SEO know that it's not about ranking #1 for a keyword, it's about finding that delicate balance between designing web pages that both machines and humans can read and understand. It's about using keyword data to understand consumer behavior, to understand what people want from the internet, and to deliver the best possible thing for that need. 
Sure, you'll get some prospects stuck in the dark ages who just want you to show them a rankings report for "best headphones" but that doesn't mean the practice is obsolete or irrelevant. Nor does it mean you should stop trying to pitch them SEO services. It just means you need to educate them about the real meaning of the word.

SEO is bigger than Google. All of those sites you mentioned your girlfriend visiting are search engines too. If your clients have products there, they can use SEO best practices and search for data to get found more often for terms that lead to sales. You can also use data from SEO to figure out which sites you should PUT your products on and which products you should make/promote in the first place. 

SEO isn't dead and it's absolutely worth pursuing. Rather than giving up on those prospects who don't understand the meaning of the word, try evangelizing the real benefits of a strong SEO foundation throughout the organization.
Done well, SEO is a perfect blend of data science, technical web development, and creative storytelling that can have serious ramifications for not only every aspect of marketing but also the business at large. 

As long as people are navigating the internet, SEO is essential.
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