What tools/software do you use for your monthly/weekly SEO reports?

My largest report was about 100 pages (it took me 2 months to write all of it). It was a complete how-to playbook about writing product pages for a very specific technical business from targeting the right audience, the right language, positioning, UX, guidelines and process for everything. It's like compressing years of knowledge working with that client into a process for the in-house team. If I need to write this again for a different business, I'll need to rewrite 80% of it.

And yes, it was not an SEO report.

I have written small reports bundled with large attached excel files (URLs that need specific fixes). But to me, the excel file is not a report.

I don't do rank reporting. It is not in my business model.

I work with businesses that already have marketers and reporting setup. It could be a small startup or a bigger company.

I am hired usually to identify and solve problems, optimize the customer journey, positioning, CRO.

The right client has a problem, knows about it (awareness) and needs outside help to fix it. The best client has tried to solve the problem in-house and has failed.

In other words, I sell my know-how to solve digital marketing problems. I don't sell outsourcing digital marketing work.

It is time efficient for both me and the client (I work on what matters, the clients get summary/actionable info and that also lowers costs). When the problem is solved we say goodbye.

You can't BS. The client monitors everything and can see if your recommendations help.

My reports can be very short because my value is not judged by pages/work hours, but by results.

It is very cost effective for the right client. The client buys know-how that can be applied for many years to come. The in-house marketers also learn from you.

Problems: traffic drops, technical SEO problems, penalties, migrations-gone-bad, underperforming product pages, talking to the wrong audience, badly setup funnels, landing pages, inexperienced staff, non-technical marketers working the technical audiences, prioritizing work with no ROI, etc.

Again, marketing to me is about matching audiences/problems with solutions. I am not the solution for clients that need rank monitoring. I am more of a guy that will help them define the audience, do the keyword research and tell the business how to monitor rankings themselves.

To me: ranking monitoring is not a business problem that I solve. That's what software is for.

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