Is Backlink exchange good or bad for SEO?

Here is something to look into before you add a link on your blog post as part of helping a friend out.

I think link building is good for SEO. For incoming and outgoing links. For example, I have teeth whitening blog and you have teeth whitening blog. Both blogs need to link each other and can benefit each other. But let's say you have casino blog or site. I have teeth whitening. If I link to you, I am devaluing my site to link to special niches which are objectionable. Like a casino, poker, tobacco, etc. That niche links outgoing from your site is bad for you.

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